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Demandbase and Engagio are versatile tools that have proven to be invaluable for understanding website visitor demographics, analyzing …
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What is Demandbase One?
Demandbase One is a a go-to-market platform that unites sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities earlier, engage…
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- Display advertising (5)9.191%
- Standard visitor segmentation (5)8.888%
- Customer interaction histories (5)8.686%
- Ad campaign creation (5)8.484%
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What is Demandbase One?
Demandbase One is a a go-to-market platform that unites sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities earlier,…
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What is Demandbase One?
Demandbase One is a a go-to-market platform that unites sales and marketing teams around Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities earlier, engage more intelligently, and close deals faster.
Demandbase One Features
- Supported: Account-Based Advertising
- Supported: Website Personalization
- Supported: ABM Analytics
- Supported: AI-Driven Account Identification
- Supported: AI-Driven Sales Development
- Supported: Conversion Optimization
- Supported: AI-Driven Content Recommendations
- Supported: Audience Segmentation
- Supported: Real-Time Intent
Demandbase One Competitors
- Terminus ABM Platform
- Dun & Bradstreet
Demandbase One Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | English |
Frequently Asked Questions
Demandbase One is a a go-to-market platform that unites sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities earlier, engage more intelligently, and close deals faster.
Terminus ABM Platform are common alternatives for Demandbase One.
Reviewers rate Display advertising and Account identification and Automated workflow & orchestration highest, with a score of 9.1.
The most common users of Demandbase One are from Enterprises (1,001+ employees).
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(141)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
Demandbase and Engagio are versatile tools that have proven to be invaluable for understanding website visitor demographics, analyzing their interests, and driving successful marketing and sales strategies. According to users, Demandbase has been highly effective in predictive behavioral marketing, identifying behaviors that drive leads and opportunities, and facilitating meaningful conversations with the sales team. It enables companies to determine if their target accounts are visiting and engaging with their website, leading to more personalized and effective engagement. Engagio, on the other hand, offers account-based views for both sales and marketing, providing valuable insights into account engagement through heat maps and visualizing prospect activities.
One of the key features of Demandbase is its ability to serve targeted advertising and re-targeting efforts, reducing ad spend waste and enabling personalized engagement with specific accounts. The Forms product has been instrumental in increasing form conversions by augmenting non-critical data and standardizing CRM data for reporting purposes. Demandbase's website content targeting feature allows companies to deliver a personalized experience, resulting in increased engagement and conversion rates. Another notable use case is Demand Analytics, which keeps sales teams informed about targeted prospects visiting their website who may not be in their CRM database.
Demandbase is widely implemented within marketing departments to clean and append account data through its integration with Marketo, providing accurate data regarding target accounts for multiple products. It plays a vital role in account-based campaign strategies, offering web personalization, progressive profiling, and web traffic analysis. The ABX Cloud component helps track engagement, manage target account tiers, personalize website content, and conduct analytics. The Advertising Cloud assists in targeting advertising efforts towards specific accounts.
Users have praised Demandbase for providing visibility into account activity and driving engagement strategies for both marketing and sales teams. It has been particularly useful in creating separate subscription reports for different regions, ensuring relevant data is delivered to the appropriate individuals. Engagio, with its seamless integration with Salesforce, allows for tracking website visitors, analyzing their digital behavior, assigning lead and account scores, and measuring customer engagement. It has been commended for its focus on enabling reporting of account-level metrics for ABM programs and providing valuable insights into the impact of marketing on target accounts.
Overall, Demandbase and Engagio have consistently demonstrated their value by understanding customer behavior, enabling effective personalized engagement strategies, supporting account-based marketing needs, providing detailed insights into account engagement, organizing data across platforms, prioritizing accounts, and presenting valuable insights to sales teams. These tools have become essential for companies looking to optimize their marketing and sales efforts and drive revenue growth through targeted account approaches.
Attribute Ratings
Reviews
(1-25 of 30)Companies can't remove reviews or game the system. Here's why
April 28, 2023
Best B2B DSP and Orchestration Platform for ABM Plays
We use Demandbase to launch ABM campaigns to the right accounts who are showing the right buyers signals. Their B2B DSP has premium publisher sites where we can trust our ad is going to be shown to the right buyer groups.
We also leverage Orchestration which allows us to create strategic omni-channel marketing plays, targeting the right audiences on the platforms they engage with most, at the right time.
In addition, sales leverages Demandbase in order to prioritize accounts and get alerted when their accounts are engaging with our business and showing intent.
We also leverage Orchestration which allows us to create strategic omni-channel marketing plays, targeting the right audiences on the platforms they engage with most, at the right time.
In addition, sales leverages Demandbase in order to prioritize accounts and get alerted when their accounts are engaging with our business and showing intent.
- ABM Display Advertising for B2B
- Orchestration
- Sales Alerts
- Multiple Journey Stages (On their Road Map)
- Private Lists and Reports - missing functionality to leverage private lists in reporting and reports are missing the functionality to lock selectors on public reports.
April 27, 2023
Great features and value
We utilize Demandbase to organize data across disparate platforms to create a complete view of account activity. It also allows Marketing to prioritize accounts by engagement and present valuable insights to sales and enhance multi-touch tracking and conversion analytics. Demandbase also enables account highlights, engagement trends and activities to be viewed on the Salesforce account record.
- engagement data all in one view
- reports to view top account activity weekly
- view account movement dynamically through journey
- integrations with 3rd party platforms for additional engagement to be tracked
April 20, 2023
Demandbase has improved our ABM efforts and improved our sales and marketing alignment
Our organizational needs have changed, and we decided as a whole to change our campaign strategy from casting a wide net into the ocean to focus on small ponds, knowing what kind of fish are waiting for us there. Therefore, the need of a good ABM platform was crucial. This is where Demandbase entered, and provided the best solution for us - relying not just on our CRM data, it also has out-of-the-box features that could be calculated on top of our CRM data and provide another layer of intent for accounts, and even persons - thus making our campaign efforts more efficient, we get a better value for our buck, and we also managed to bring our sales team closer and improve the dialogue with them, providing them accurate data regarding target accounts for multiple products we sell.
- ABM
- Sales <> Marketing Alignment
- Audience Segmentation
- Target Account List & Orchestration
- Internal Analysis
- CRM Integration and Data Usage
April 18, 2023
Driving GTM Success with Demandbase
At our organization, we rely on Demandbase One to drive revenue growth across our entire GTM team. Our sales team, in particular, relies heavily on the platform to track and prioritize tiered accounts. As an ABM Marketer, I find the tool to be incredibly helpful in identifying and prioritizing target accounts, tracking engagement, and personalizing our messaging.Our ABM program utilizes a range of features within Demandbase One, including account-based advertising and orchestration, to streamline our efforts across marketing and sales teams. The platform has been invaluable for our entire GTM team, ensuring that sales and marketing are aligned and working towards the same goals.
- Analytics and Insights
- Account Prioritization
- Orchestration
- Account Based Advertising
- Journey Building
- None I can think of
October 27, 2022
ABM B2B Platform
Score 8 out of 10
Vetted Review
Verified User
Using the platform for Account Intelligence, Intent data and ad publishing. I’m utilizing Demandbase to create separate subscription reports for each region to further encourage sales. Each person receives the data that is most relevant to them and the personalization ensures that the report makes sense to them.
- Intent Data
- Account Intelligence Email Alerts
- Advertising
- Integration with HubSpot
October 19, 2022
Demanbase powers our ABX journey.
Score 10 out of 10
Vetted Review
Verified User
We use the ABX Cloud as the core of our account-based efforts to track engagement, manage our target account tiers, see website analytics, personalize website content, and do analytics. We use the Advertising Cloud for targeted advertising efforts to our target accounts. We looked to Demandbase to provide a data-centric CenterPoint for marketing and sales to gain visibility into account activity and to help drive our overall engagement strategies.
- Demandbase provides unified visibility to what is going on in accounts and helps shape the content and conversations we have with them.
- The ability to orchestrate and drive engagement across many channels and connect it to a personalized experience on our digital properties.
- Demandbase provides a data-centric conversation so we can look at what is happening in accounts and what is working and not just rely on hunches and guesses around which accounts are engaging with us, might be active in the market, etc.
- Would love to see Demandbase continue to expand global capabilities to identify the location of intent signals, support non-English language, etc.
- Expand advertising targeting capabilities at the persona level to tailor specific ads by role for known and new contacts.
February 17, 2022
Best ABM Platform
Score 10 out of 10
Vetted Review
Verified User
We use Demandbase to understand intent and engagement data at the account level, and such insights help our sales team to know how their accounts are engaging, so they plan their outreach. It also helps them to optimize their time to close more deals. We also use Demandbase as a source of truth for all kinds of engagement like digital ads, organic visits, marketing emails, website chat, etc.
- Insight around intent data
- Account level analytics
- Account journey stages
- Account scoring
- Automation
- Integration
- Advertisement
- Speed of data sync
January 25, 2022
Demandbase - Indispensible for Sales & Marketing Professionals
It allows me to specifically, target accounts and industries in my territory which maximizes my productive time going after accounts that have shown some level of interest in our planning solutions, instead of broadly pursuing unqualified accounts in my territory which is a huge waste of time and resources. With Demandbase, I can hone in and develop specific messaging and campaigns that target somewhat qualified accounts.
- Dashboards - Provide the first, best key insights into user interest.
- Form fills - The second best area of key insights.
- Site Analytics - My favorite for broad-based, targeted marketing.
- Better training - It's always about usability and I think this could be vastly improved.
- Less is more. The interface could be simplified even further. Though it is pretty darn good as it sits.
- The emailed reports should show actual data so I don't have to go to the application.
January 14, 2022
Sophisticated platform for account-based marketing/sales needs
Demandbase offers comprehensive account-based marketing/sales support and provides detailed insights to account engagement across our target accounts. We were able to leverage the platform to set up our account-based marketing program from the ground up and rely on the analytics Demandbase provides to understand how our target audiences engage with our content and further discover where these companies are at in the buyer journey and surface the insights to our sales team to help to kick off conversations with prospects.
- Upload various target company lists into the platform to dissect the data.
- Set up specific advertising campaigns against multiple lists to support ABM's effort.
- Get real-time insights on how audiences engage with the content and how many times they have visited our web properties.
- Availability to target via paid social channels.
- Integrate with Microsoft Dynamics and not only Salesforce.
- Get actual people data on who has looked at the content.
January 13, 2022
Engagio, why did you join DemandBase?
We use Demandbase One (AKA Engagio) to track website visitors, spiking accounts, and their digital behavior once on our domain, and assign lead and account scores to them. Engagio allows us to know which accounts are coming to our site, and what are they doing during their visits. Another problem resolved is to reveal the contacts who are on our site.
- Account score based on engagement.
- Known contact engagement.
- Account reveal based on IP.
- Still too many unknown visitors to our site.
- Need to display more demographic data on the unknown visitors.
Demandbase was purchased as a tool to try to do predictive behavioral marketing and understand better what types of behaviors off of our own website were driving leads and opportunities. It was also intended to be a way to keep track of the level of interest and market to our most important accounts and decision-makers.
- Intent based marketing information
- Notifications for sales teams
- Strategic intelligence delivery
- Integrations with major platforms.
- Ease of use
- Support documentation
- Training
- Quality of account success managers.
September 24, 2020
Demandbase is a leader in ABM, but it's pricey.
We use Demandbase in conjunction with our clients to tap into their ABM solutions via self-service. We primarily use the audience identification platform to find the best targets based on site analytics. From there, we activate media through their platform for ad campaigns to reach their business goals.
- The consultants are always helpful.
- Overall strategy development is great.
- Lots of data and insights
- Ease of activation
- Overall price is high.
- Limited CRM integrations
- Hard to tie to sales team efforts
April 26, 2019
Engagio Gives Us Valuable Insight Into Low-Hanging Fruit
Engagio is being used by the marketing and sales teams to identify accounts that we might want to target for ABM campaigns. The sales team also uses Engagio engagement reports to see which of their accounts are interacting with us the most and might be low hanging fruit for them to further nurture.
- Clearly shows which accounts are actively engaging with us.
- Allows us to see a snapshot of our web traffic and which companies are visiting our site.
- Gives us a view into our open opportunities and which stage they're at in the process.
- I would like to see more in-depth integrations with Marketo.
- Lead scoring best practices to help with set up.
- More training materials to help get teams trained on the features available.
November 26, 2018
Demandbase is the leader and the expert of ABM Technology.
We use Demandbase for our ABM efforts where we are targeting and doing our outbound marketing to large enterprise companies who may be looking to purchase IT hardware, conferencing equipment, and large displays. It is being used by a few people in our B2B marketing team however we may expand the usage to our sales team in 2019. Demandbase allows us to advertise specifically to the companies we want and through their analytics tools; we can measure engagement and content consumption. We can prioritize which companies we should focus our marketing on by looking at the engagement level and intent data.
- ABM (Account Based Marketing) is their strongest offering. Their ABM platform tools such as Ad Targeting is very simple to use with minimum training. It is so much easier to use than other ABM platform we reviewed in the past.
- Analytics quality is one of the best we have used if not the best. We love the UI and it is not convoluted with so much data.
- Account Selection which is also part of their ABM Platform is intuitive and very useful. It allows us to quickly choose our target customers with lookalike modeling or intent data. It also help us to rank our target accounts better.
- One of the tool called "Engagement Orchestration" was not as good as other platforms we reviewed such as Engagio.
- Hard to say without doing the full cost analysis with others we reviewed but their tool is more expensive than other platforms that are out there.
- I wish they offered more in-depth trainings and office hours to ask questions like how Salesforce does it.
November 17, 2018
Turn to Engagio for Optimal ABM
Engagio is our account-based analytics platform that we have used at our company since launching ABM. We use it to understand the impact our marketing has on our target accounts, so that we can have a better conversation with our sales team and really tailor our messaging to help close more clients. Engagio is primarily used only in the Marketing department, but our sales team interacts with the reporting to better target current prospects. What I really value about Engagio is the focus on enabling reporting of account-level metrics for ABM that we can apply to multiple campaigns as we move forward for better success. It has really given us visibility into our account data and helps control our opportunity efforts.
- The lead to account matching is awesome. Engagio identifies which of the accounts in our Salesforce instance that a lead would belong to if it were a contact.
- Allowing for ABM-focused analytics in Salesforce.
- The details around the behavior of the prospects regarding the duration of visits, pages, etc.
- Functionality of admin/user roles
- Additional help reosurces
Demandbase is being used so we can target specific companies with ads and also in our own website create company-specific and industry-specific content to generate more quality leads. We also use Demandbase with Google Analytics to show our Sales Reps their accounts activities on our site even if they are not filling out any forms. Demandbase it helps us target more specifically some companies when we believe they are closer to buy or more interested in our products and services
- Target specific industries to have the right content on our site
- Get the information from specific companies and knowing their activity on the website
- Help you create other ways that content can be tailored for specific companies and/or industries
- Pricing can be a problem with Demandbase, it is a great service but some programs are not sustainable
- Give customers advice on what works and what doesn't from their experience working with other organizations
April 04, 2018
Engage with your prospects!
We use Engagio within the sales department. It is mainly used to measure customer engagement on the website and what their behaviour was as well as recency.
It is connected to Salesforce so you can immediately see opportunities, and if it is a good time to reach out again or adjust sales techniques
It is connected to Salesforce so you can immediately see opportunities, and if it is a good time to reach out again or adjust sales techniques
- Recency of visits
- Behavior of the prospects, what pages have they looked at, duration of their visit etc.
- Daily reports sent by mail with new updates
- Sometimes it only shows up already existing clients that are obviously visiting the sites weekly because they are exisiting customers. However this could be a matter of adjusting the settings which is not done by the sales team
- It is a tool that you easily forget about or not use to often, so a integration within gmail would be nice, perhaps to get a popup with information if you start an email.
January 16, 2018
Great for B2B businesses!
As the only website Engineer working in a startup that critically uses website visitors to analyze interest in our company at this stage, Demandbase has provided a great tool to understand the demographics of about 85% of the traffic that visits our website. The data it also provides is also great to use to attribute to the sales that our business makes and helps us capitalize on our targeted advertisements to increase our sales at this stage.
- For B2B companies, this is a great tool that provides accurate targeting and easy to personalize for these types of sales.
- This is one of the best tools for quality leads on product sales, which makes it one of the best ABM tools out there.
- It is great to see simple to advanced real-time site analytics/traffic statistics for websites.
- Demandbase is best at helping with great insights that can help further push website traffic.
- It can take quite a while for data to be extrapolated by Demandbase.
- The pricing for their products isn't really flexible for startup companies, which I think should be treated as a more valuable customer in their market.
- Sometimes the simplification that Demandbase likes to feature causes data to be a little bit too innaccurate and generalized.
December 05, 2017
DemandBase ABM Enterprise Partner
We currently use Demandbase in support of our tier 1 campaigns for ABM display. We also have the full suite of offerings from Demandbase for the web, personalization, progressive profiling, web traffic analysis, ect. I really like their newest offerings with the acquisition of Spriderbook so that we're now enabled to garner the insights from our media investment and share those with Field Marketing to then assist sales with their outreach.
- ABM Enablement, Account Insights.
- Orchestration of a full ABM campaign (Digital, Media, Enablement).
- ABM focused web strategies.
- IP based targeting, I feel like I'm wasting impressions at the account level since it's not able to target by job title.
- Too expensive, their CPM is high!
- Full integrations of their offerings, too many dashboards.
May 23, 2017
Must-have for launching an ABM program
While there's lots of focus in account-based marketing applications to enable lead to account matching, and coordinated plays, campaigns and orchestrations, what I really appreciate about Engagio is the focus on enabling reporting of account-level metrics for ABM. It puts them in pole position as the platform for an ABM program. And yes, the lead to account matching is flawless and the time to value was fairly instantaneous.
Engagio has been the backbone of my ABM program. It's really helped me understand my account-level benchmarks, report on them to my C-suite to prove the value of my and my teams efforts, and get my sales team excited and involved.
Engagio has been the backbone of my ABM program. It's really helped me understand my account-level benchmarks, report on them to my C-suite to prove the value of my and my teams efforts, and get my sales team excited and involved.
- Account-level reporting - sent right to my reps inboxes based on segment.
- Doing a lot to help automate plays, as well as thought leadership to consistently give the market new ideas on how to do those brilliantly.
- Some summaries/rollups in the app would be helpful so I don't have to add things up.
- Would like for it to aggregate lead-level activities onto the account level.
- Looking forward to more being built out in the Playmaker product.
September 19, 2016
Hit a homerun with Demandbase
Demandbase is used to identify if our target accounts are visiting and engaging with our website.
- Provides firmographic data that we can infuse into our analytics system.
- Provides firmographic data that we can infuse into our marketing automation system.
- Allows us to dynamically shorten our lead gen forms with firmagraphic data such as industry, company revenue and employee range.
- Dynamic forms integration requires expert JS knowledge.
- Analytics integration requires expert JS knowledge.
- API integration requires developer resources thus this isn't a plug and play integration.
June 09, 2016
Excellent Analytics Tool
Score 9 out of 10
Vetted Review
Verified User
Engagio is our account-based analytics platform. We use it to understand the impact our marketing has on our target accounts, so that we can have a better conversation with our sales team. Right now, Engagio is primarily being used by Marketing & Sales, though we also have users in our Alliances team and Customer Success.
- Personally, the best part about Engagio is the lead-to-account matching it provides. Engagio identifies which of the accounts in your Salesforce a lead would belong to if it were a contact, and then it lets you either auto-convert or write account-level data to the lead (like account owner or number of open opportunities). This opens up a wealth of possibilities in our MAP, as well as makes reporting a lot easier.
- Something else that's been surprising to me was the rate of sales adoption. Our sales team loves the views Engagio provides into how their accounts are engaging with our marketing content, website, and so on. It's great when you get a tool like this and don't then need to sell it internally.
- As a fairly new product, Engagio is still changing a lot, and I've been very impressed by how quickly the development team can receive feedback, turn around, and make changes to the product. I've had feature requests implemented in a matter of hours.
- Engagio is a very new platform, and there are some features I would really like to have, which I understand are coming. For my company, it's totally usable as-is, but it's important to understand that the following don't exist in the tool right now:
- Single Sign-on support.
- More advanced permissions than just admin/user
- Ability to rename account lists
- Ability to save report filters
- Ability to change which account a lead matched to, if you identify that the automatic matching failed
June 03, 2016
Engagio makes ABM happen
Score 9 out of 10
Vetted Review
Verified User
Engagio sits on top of Vera's Marketo and Salesforce implementation providing account-based (ABM) views for both sales and marketing. Engagio's heat maps allow Vera to understand from the account level down to both matched-leads and contacts engagement (by minutes), title groupings (C-Suite, VP, director, manager, IT, security) as well as individual prospect activities visualized by line charts, heat maps and logo'd icons. I've set up Engagio by sales development rep (SDR) and account executive (AE) views to allow them to take immediate sales action. I love Engagio's tight out-of-the-box integration with Marketo and SFDC with just an hour's setup. Wow!
- Matching leads to accounts without converting them to a contact in SFDC
- Visual representation of account views c.f. heat maps
- Ease of implementation
- Faster API updates
- Additional help videos (which are very helpful to date)
- Ability to click down from some charts to individual prospects
February 25, 2015
Target Site Visitors based on Industry/Account info from Demandbase
Score 9 out of 10
Vetted Review
Verified User
Denmandbase allows us to create personalized user experience for anonymous visitors on our site, leading to higher engagement and conversion.
Demandbase basically provides additional data such as industry, industry, whether the visitor company is B2B or B2C, etc. about the visitors to our sites.
We have currently implemented it on selected sites and have plans to implement it all the external sites.
Demandbase basically provides additional data such as industry, industry, whether the visitor company is B2B or B2C, etc. about the visitors to our sites.
We have currently implemented it on selected sites and have plans to implement it all the external sites.
- Demandbase provides easy integration with Adobe Analytics. This is available through a connector or through APIs which can be embedded in the website pages
- Demandbase attributes are available in Adobe Target for targeting purposes
- Demandbase data is available for reporting in Site Catalyst just like other custom evar and sprops
- It would be nice if the connector to Adobe Analytics allowed more attributes to be selected. Currently the connector is limited to 8 fixed and 8 custom variables be selected.
- Demandbase provides company info, our users are looking for site info as well. E.g. Most big enterprises have multiple locations and our users will like to get to business site for targeting.
Score 9 out of 10
Vetted Review
Verified User
I use Demandbase to service both the sales and marketing departments. In the marketing department, I use Targeted Advertising and Re-targeting to serve our online display ads only to accounts who we need to engage to drive business growth- thereby reducing ad spend waste. I use the Forms product to increase form conversions by augmenting non-form-critical, firm-o-graphic data to reduce form questions, increase conversions and standardize CRM data for reporting. I use website content targeting to deliver a personalized experience to our site visitors to increase engagement and drive higher conversion rates. I use Demand Analytics to keep sales informed of targeted prospects visiting our website who are not in our CRM database so that they can be informed of how prospects are interacting with our messaging and be prompt and contextual in out-reach.
- Demandbase helps streamline online ad spend by allowing me to serve display ads only the organizations that matter in order to grow our business. This cuts our ad spend by nearly 50% with increase performance. Combining this with the Demand Performance tool, I can now see exactly how these campaigns are directly impacting my pipeline without the need to BI or 3rd party tools.
- Demandbase allows me to personalize my website experience based upon any parameter I deem important so that the customer experience on our site is as personalized as possible. The more personal I can make our website experience, the higher our conversion rates climb.
- Demandbase's Analytics allows the sales organization to stay informed with how prospects are engaging with our website, even if they are not in our CRM system. This allows them to be contextual in their follow up as well as identify new prospects with whom they are not yet engaged - all without requiring a sales person to become proficient with site analytics tools such as Google Analytics or Omniture.
- The growth of the Target Advertising platform could allow users to build their own ads without the requirement of the ad management team. This would streamline speed to market and testing methodologies while freeing up internal resources to build product and consult with clients for optimized success.